Blog Post

How to become SAP Partner?

August 15, 2023

Becoming an SAP partner opens up a world of opportunities for businesses looking to expand their reach, enhance their offerings, and tap into a thriving ecosystem. SAP, a leading technology company, provides innovative software solutions that help organizations streamline their operations, manage data effectively, and drive growth. In this blog post, we will explore the path to becoming an SAP partner, the benefits it offers, and how you can leverage this partnership to excel in the competitive business landscape.

SAP Partners, source - SAP SE

Understanding the Importance and Benefits of Becoming an SAP Partner

Becoming an SAP partner can bring numerous benefits and opportunities for a company. SAP is a leading provider of enterprise software solutions, and partnering with them can provide several advantages. Here are some key reasons why becoming an SAP partner is important and beneficial:

The Significance of SAP Partnerships

In today's competitive business landscape, organizations are constantly seeking ways to stay ahead and maximize their efficiency. One powerful avenue that companies explore is becoming an SAP partner. Partnering with SAP can offer numerous advantages and open doors to new opportunities.

Power of Partnership, source - SAP SE

Why Companies Choose SAP Partnerships

SAP partnerships provide businesses with a host of benefits that contribute to their success. Companies choose to become SAP partners for several compelling reasons:

  1. Access to Cutting-Edge Technology: When organizations partner with SAP, they are granted access to state-of-the-art technology solutions that have the potential to revolutionize their operations. SAP offers a comprehensive suite of software products designed for various industries, including ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), supply chain management, and more.
  2. Enhanced Credibility and Reputation: Collaborating with SAP bolsters a company's credibility and reputation within the market. SAP is widely acknowledged as an industry leader, and associating with such a prominent brand communicates to customers, investors, and stakeholders that the organization is dedicated to excellence and innovation.
  3. Access to a Global Network: SAP boasts an extensive global network comprising partners, customers, and experts. By becoming an SAP partner, businesses gain entry into this expansive network, which opens doors to collaborative opportunities, joint ventures, and valuable industry connections.
  4. Market Expansion and Revenue Growth: SAP partners have the opportunity to grow their clientele and enter new areas. By becoming a certified SAP partner and joining the SAP Partner Program, firms can gain access to SAP's customer ecosystem, targeting clients who are already utilizing SAP products or looking to do so. This collaboration enables partners to offer a wide range of SAP solutions, including payroll data management, analytics services, and software solutions.

The Role of SAP Partners

SAP partners play a vital role in the success of SAP and its customers. They act as trusted advisors, system integrators, and solution providers, helping organizations navigate the complexities of implementing and optimizing SAP software. The key responsibilities of SAP partners include:

  1. Consultation and Advisory Services: SAP partners offer expert consultation and advisory services to businesses considering SAP solutions. They assess the unique needs and goals of each client and provide strategic recommendations on the most suitable SAP products and modules to address their specific requirements.
  2. Solution Implementation and Customization: SAP partners guide organizations through the implementation process, ensuring seamless integration of SAP software with existing systems and workflows.
  3. Training and Support: SAP partners provide comprehensive training to clients' employees, enabling them to leverage the full potential of SAP software. They offer ongoing support, addressing any technical issues, troubleshooting, and providing continuous system enhancements and upgrades.
  4. Innovation and Co-Innovation: SAP partners collaborate with SAP on innovation and co-innovation initiatives. They actively participate in developing new features, modules, and industry-specific solutions, ensuring that the SAP ecosystem remains at the forefront of technological advancements.

The Impact of SAP Partnerships on Business

Partnering with SAP can have a profound impact on a company's business outcomes. Some key areas where SAP partnerships make a difference include:

  1. Operational Efficiency: SAP software streamlines and automates core business processes, resulting in improved operational efficiency. SAP partners help organizations leverage these capabilities to eliminate manual tasks, reduce errors, enhance data accuracy, and accelerate decision-making, ultimately driving productivity and cost savings.
  2. Data-Driven Insights: SAP solutions provide robust analytics and reporting features that empower businesses to derive valuable insights from their data. SAP partners assist in setting up comprehensive reporting structures, dashboards, and data visualization tools, enabling companies to make data-driven decisions, identify trends, and seize new growth opportunities.
  3. Customer Experience Enhancement: SAP's CRM solutions enable organizations to deliver personalized, seamless, and exceptional customer experiences. SAP partners help businesses implement CRM systems, tailor them to their specific customer engagement strategies, and leverage customer data to drive targeted marketing campaigns, enhance customer satisfaction, and build long-term relationships.
  4. Agility and Scalability: SAP software is designed to support businesses of all sizes, from startups to large enterprises. SAP partners help organizations scale their operations, expand into new markets, and adapt to evolving business needs. They ensure that the SAP solutions are flexible, agile, and scalable, accommodating future growth and evolving industry requirements.

Exploring the Benefits of Being an SAP Partner

SAP, a global leader in enterprise application software, provides a range of innovative solutions designed to optimize business processes and enhance productivity. For companies looking to maximize their potential and gain a competitive edge, becoming an SAP partner offers a host of benefits. There are some of the benefits of being an SAP Partner are:

Technical Support and Training

SAP offers a robust partner program that equips partners with the knowledge and skills necessary to implement and support SAP solutions effectively. By becoming a certified SAP partner, companies gain access to a wealth of educational materials, training programs, and expert guidance. This ensures that partners can deliver high-quality services and solutions to their customers, enhancing their reputation and credibility in the market.

Marketing and Sales Advantages

Partnering with SAP opens doors to a wide range of marketing and sales advantages. SAP invests heavily in marketing initiatives and provides partners with various channels to promote their products and services. Through joint marketing campaigns, events, and co-branded materials, partners can leverage SAP's extensive marketing reach to enhance their visibility and generate leads.

Access to a Global Network

Another significant benefit of becoming an SAP partner is the access to a vast global network. SAP's partner ecosystem comprises thousands of partners worldwide, spanning diverse industries and geographies. By joining this ecosystem, partners gain exposure to a broad network of potential customers, collaborators, and industry experts.

Collaborating with other partners within the SAP ecosystem presents opportunities for joint ventures, partnerships, and cross-selling. It allows partners to tap into complementary expertise and resources, expanding their capabilities and offering comprehensive solutions to customers.

Deciphering the Requirements and Qualifications for SAP Partnership

Becoming an SAP partner involves a comprehensive evaluation process that considers various factors. By understanding these requirements, companies can prepare themselves to meet the necessary criteria and increase their chances of forming a successful partnership with SAP. There are various Requirements and the Qualifications necessary for being a SAP Partner.

Essential Qualifications for SAP Partners

To become a SAP partner, certain qualifications are necessary to ensure a company's suitability and ability to deliver exceptional solutions to clients. The following sections outline the key qualifications that businesses should focus on when aiming for SAP partnership.

Company Profile and Background

A strong company profile and background play a crucial role in the SAP partnership evaluation process. SAP looks for partners with a proven track record of success, financial stability, and a solid reputation in the industry. Companies with a well-established presence and experience in delivering technology solutions are more likely to meet the initial criteria for SAP partnership.

Technical Expertise and Certifications

SAP places great importance on technical expertise and certifications. Companies aspiring to become SAP partners must demonstrate a high level of proficiency in SAP software and solutions. This includes having a skilled workforce that possesses the necessary certifications and qualifications to develop, implement, and maintain SAP products effectively. Employing certified SAP professionals showcases a commitment to excellence and ensures the ability to deliver top-notch solutions to clients.

Customer Satisfaction Records

 Customer satisfaction is a vital aspect of SAP partnership. SAP values partners who prioritize customer success and consistently deliver exceptional service. Companies aiming for SAP partnership should provide evidence of their ability to meet and exceed customer expectations, showcasing positive client testimonials, case studies, and a strong focus on customer-centric practices.

Meeting the SAP Partnership Requirements

Understanding and meeting the specific requirements set by SAP is essential to achieving partnership status. The following sections outline the key steps involved in fulfilling SAP partnership requirements.

Understanding SAP Standards

To become a SAP partner, it is crucial to have a comprehensive understanding of SAP's standards and best practices. This includes familiarity with SAP's product portfolio, solution offerings, and industry-specific requirements. By aligning with SAP's standards, companies demonstrate their ability to deliver solutions that meet SAP's high-quality benchmarks.

Compliance and Commitment

SAP expects its partners to uphold the highest level of ethical standards and compliance. Companies seeking SAP partnership must demonstrate a commitment to integrity, data privacy, and regulatory compliance. By showcasing a strong compliance culture, businesses can in still trust in SAP and its customers, establishing a solid foundation for a successful partnership.

Fulfilling SAP Training and Examination

 SAP requires its partners to complete specific training programs and examinations to ensure a deep understanding of SAP solutions and methodologies. These training programs cover various aspects such as product knowledge, implementation methodologies, and customer engagement. By investing in continuous learning and development, businesses can enhance their capabilities and align themselves with SAP's evolving technology landscape.

Navigating the SAP Partner Application Process Successfully

Navigating the SAP partner application process successfully requires careful planning, understanding of the requirements, and effective communication with SAP.


Become SAP Partner, source SAP SE

Preparation Steps for SAP Partner Application

Before diving into the SAP partner application process, it's essential to evaluate your business needs and objectives. Determine why you want to become an SAP partner and how it aligns with your long-term strategy. Consider the benefits, such as access to SAP's vast customer base, advanced technology solutions, and marketing support. By clearly understanding your business goals, you can make informed decisions throughout the application process.

Evaluating Business Needs and Objectives

To be a successful SAP partner, you must have a thorough understanding of SAP's portfolio. Familiarize yourself with the various products, solutions, and services offered by SAP, including cloud-based software solutions, analytics services, and payroll data management. Identify which areas of SAP's portfolio resonate with your business expertise and align with your target market's needs. This knowledge will be crucial when presenting your capabilities and value proposition during the application process.

Understanding SAP's Portfolio

Once you have evaluated your business needs and gained a good grasp of SAP's portfolio, it's time to prepare for the actual partner application. Here are some essential steps to follow:

  1. Research Partner Program Requirements: Familiarize yourself with the specific requirements of the SAP Partner Program. Understand the eligibility criteria, such as revenue thresholds, technology expertise, and certifications. This research will help you determine if your business meets the necessary qualifications.
  2. Gather Documentation: Compile all the required documentation for the application process. This may include financial statements, business plans, customer references, and any relevant certifications or accreditations. Ensure that all documentation is up-to-date and accurately represents your business's capabilities and experience.
  3. Review Application Forms: Thoroughly review the application forms provided by SAP. Pay attention to each question and provide detailed and comprehensive responses. Highlight your unique selling points, previous experience with SAP products, and the value you can bring to SAP's ecosystem.

Preparing for the SAP Partner Application

Executing a Successful SAP Partner Application

Completing the Application Form

When filling out the application form, it's crucial to provide accurate and compelling information. Here are some tips to maximize your chances of success:

  • Highlight Relevant Experience: Emphasize any previous experience you have with SAP products or services. Provide specific examples of successful implementations, customer satisfaction, and business outcomes achieved.
  • Showcase Expertise: Clearly outline your expertise in the areas that align with SAP's portfolio. Demonstrate your technical skills, industry knowledge, and ability to deliver high-quality solutions to customers.
  • Articulate Value Proposition: Clearly articulate how your partnership with SAP will benefit both parties. Focus on the value you can bring to SAP's ecosystem, such as expanding their customer base, developing innovative solutions, or providing specialized industry expertise.
Application form

Preparing for the Evaluation Process

After submitting your application, you may be invited for an evaluation process conducted by SAP. Here's how to prepare:

  • Be Proactive: Reach out to SAP representatives to inquire about the evaluation process and any additional information they may require. Demonstrate your enthusiasm and commitment to becoming a SAP partner.
  • Demonstrate Strong Communication Skills: During the evaluation process, be prepared to communicate your ideas effectively. Showcase your ability to present your business proposition, address questions confidently, and engage in productive discussions.

Follow-up and Next Steps After Application

Once the evaluation process is complete, there are important follow-up steps to take:

  • Review Feedback: If you receive feedback from SAP regarding your application, carefully review it and consider any areas for improvement. Use this feedback as an opportunity to refine your approach and strengthen your partnership proposal.
  • Explore Alternatives: If your initial application is not successful, explore alternative paths to engage with SAP. Consider joining SAP's partner ecosystem through different programs or partnerships that align with your business goals.
  • Continuous Engagement: Even after becoming a SAP partner, maintain active engagement with SAP's ecosystem. Attend partner events, stay updated on the latest product developments, and leverage marketing opportunities to maximize your partnership's benefits.

After completing all the steps you will become the SAP Partner which would take 3-6 months. You can check Abusiness from the link - SAP Partner.

ABusiness llc SAP Partner


What are the prerequisites for becoming an SAP Partner?

To become an SAP Partner, there are several prerequisites to meet. These include having expertise and experience in implementing SAP solutions, possessing in-depth product and solution knowledge, obtaining relevant certifications, providing customer references, having strong sales and marketing capabilities, maintaining financial stability, complying with legal and ethical requirements, and meeting any region-specific prerequisites. These requirements ensure that partners have the necessary skills, resources, and reputation to effectively promote, implement, and support SAP solutions. It is important to note that specific prerequisites may vary based on the partnership program and region.

What are the benefits of being an SAP Partner?

Being an SAP Partner offers numerous benefits. Partners gain access to SAP's extensive portfolio of software solutions, receive collaboration and support from SAP, and can expand their market reach. Revenue generation opportunities arise from software licenses, implementation services, and support contracts. Co-innovation and co-marketing initiatives with SAP allow partners to create and promote new solutions. Access to SAP's training programs and certifications enhances skills and competitiveness. Partners become part of a global network, fostering collaboration and knowledge-sharing. Specializations and recognitions differentiate partners and increase credibility. Overall, being an SAP Partner provides a valuable ecosystem of resources, support, and opportunities for growth and success.

What is the process to apply for SAP Partnership?

The process to apply for SAP Partnership involves several key steps. Firstly, conduct thorough research on SAP's partnership programs, requirements, and benefits to ensure your business aligns with their strategic goals. Next, reach out to SAP through their PartnerEdge website or local representative to express your interest in becoming a partner.

After that, you'll need to complete the partner application form provided by SAP. This form typically requires information about your company, its offerings, certifications, and customer references. Provide accurate and comprehensive information to enhance your chances of approval.

SAP will then review your application, evaluating your company's capabilities, expertise, and alignment with their partnership criteria. This evaluation process may involve interviews, reference checks, and certification validation. If your application is approved, you will enter into a partner agreement with SAP, outlining the terms and conditions of the partnership.

Upon onboarding, you'll gain access to SAP's partner resources, training programs, and certifications. It is highly recommended to take advantage of these resources to enhance your expertise in SAP solutions. Additionally, work with SAP to develop a joint go-to-market strategy, including marketing campaigns, lead generation activities, and collaboration on customer engagements.

It's important to note that the specific process may vary depending on the partnership program and region. Therefore, consulting with SAP representatives or visiting the SAP PartnerEdge website for detailed information and guidance is advised.

How long does it take to become an SAP Partner?

Becoming an SAP Partner typically takes 3-6 months in an average. The process involves meeting prerequisites, choosing a partner program, submitting an application, undergoing evaluation and due diligence, signing a partner agreement, and engaging in go-to-market planning. The duration can vary depending on factors such as the complexity of your business, readiness of your team, and availability of resources. It is important to contact SAP directly or visit their official website for up-to-date information on partner programs and their specific requirements and timelines.

What are some successful strategies for SAP Partnership?

Here are some successful strategies for SAP Partnership:

  1. Specialize in specific SAP solutions or industries to differentiate your services and target niche markets effectively.
  2. Prioritize a customer-centric approach by understanding your customers' needs and aligning SAP solutions to address their pain points.
  3. Invest in continuous learning and certification to keep your team updated with the latest SAP technologies and best practices.
  4. Collaborate with SAP by participating in co-innovation projects, attending partner events, and leveraging SAP's marketing and sales resources.
  5. Establish thought leadership and innovation by staying abreast of industry trends and technology advancements.
  6. Build strong customer references to foster positive relationships and attract new clients.

Related articles:
- The Role of an SAP Consultant in Modern Business

- What is an SAP Developer, and What Abusiness SAP developers can do for you?

- The Hidden Gems of SAP Architect

- SAP DevOps: Empowering Modern Business with Abusiness Tech

Forbes Technology Council, Official Member (2022)
Forbes Technology Council, Official Member (2022)

About the Author

Jaspreet is an Executive Consultant with expertise in SAP, SaaS/Cloud Integrations, Cyber Security and Data Science. Jaspreet is hands-On Architect who does Pre-Sales, Solution Architecture, Development, Lead Delivery of Complex Integration programs, Manage disperse teams and Ensure successful Project Go-Live/Goals. He has made a lasting impact on global businesses IT projects including Aflac, Advanced Energy, Donnelley Financial Solutions(DFIN), Dell EMC and many more.

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